Updated 9/11
Marketing & Performance Support
Public Speaker
Summary of Current Marketing Activity(Director of Marketing)
I am currently working with small and medium businesses as a marketing
Marketing & Performance Support
Public Speaker
Summary of Current Marketing Activity(Director of Marketing)
I am currently working with small and medium businesses as a marketing
and sales consultant.
I explore the needs of the business, history, and future goals, as well as
I explore the needs of the business, history, and future goals, as well as
profit and loss, and set
action plans and deliverables accordingly.
I specialize in lead generation, connecting the dots to put together the most profitable solution for the business.
I create marketing plans for new product launches within each business, supporting products and modules and the total product solution.
I regularly analyze performance versus plans and make necessary adjustments to make sure plans are effective and continue to align with marketing strategy.
I am working with analysts, outside firms, and publications to gain insight into marketing options – staying current on industry trends, analyst research, competitive positioning.
I investigate key competitors' products, programs and successes, then deliver to key personnel to discuss options of implementation.
I use online marketing tools daily…such as SEO and SEM as well as website construction, Google Analytics, Google Adwords, Adsense, Google Local, Twitter, LinkedIN, Facebook, Twitter and am consistently increasing my knowledge of social networking and up to date marketing options.
I manage internal systems and lead databases to collect and disseminate market and competitive data.Assist in creating strategies and sales tools to leverage market data for the benefit of the company.
Translate product strategy's stated development direction into actionable, clear and consistent benefits that tie together and align with marketing strategy. Includes creation or updates of promotional material, news releases, web site pages, sales presentations, webcasts, trade show graphics, print and email marketing, monthly newsletters, etc.
Obtained knowledge of Television and Radio advertising from training by Fox53/WPGH and WMNY.
Train/Coach/Educate marketing and sales staff to take advantage of analyst work by researching findings that pertain to relevant markets and reporting to group with information and suggestions on how to leverage information in marketing areas like PR, collateral, sales presentations, copy in campaigns, sponsorship opportunities, sales techniques, etc.
Create, coach, translate and support training techniques as it relates to the overall sale and marketing of product or service.
Simplify the marketing aspect and follow-through of the business so that owners/managers can focus elsewhere.
I always stay below budget and exceed return and expectations.
I specialize in lead generation, connecting the dots to put together the most profitable solution for the business.
I create marketing plans for new product launches within each business, supporting products and modules and the total product solution.
I regularly analyze performance versus plans and make necessary adjustments to make sure plans are effective and continue to align with marketing strategy.
I am working with analysts, outside firms, and publications to gain insight into marketing options – staying current on industry trends, analyst research, competitive positioning.
I investigate key competitors' products, programs and successes, then deliver to key personnel to discuss options of implementation.
I use online marketing tools daily…such as SEO and SEM as well as website construction, Google Analytics, Google Adwords, Adsense, Google Local, Twitter, LinkedIN, Facebook, Twitter and am consistently increasing my knowledge of social networking and up to date marketing options.
I manage internal systems and lead databases to collect and disseminate market and competitive data.Assist in creating strategies and sales tools to leverage market data for the benefit of the company.
Translate product strategy's stated development direction into actionable, clear and consistent benefits that tie together and align with marketing strategy. Includes creation or updates of promotional material, news releases, web site pages, sales presentations, webcasts, trade show graphics, print and email marketing, monthly newsletters, etc.
Obtained knowledge of Television and Radio advertising from training by Fox53/WPGH and WMNY.
Train/Coach/Educate marketing and sales staff to take advantage of analyst work by researching findings that pertain to relevant markets and reporting to group with information and suggestions on how to leverage information in marketing areas like PR, collateral, sales presentations, copy in campaigns, sponsorship opportunities, sales techniques, etc.
Create, coach, translate and support training techniques as it relates to the overall sale and marketing of product or service.
Simplify the marketing aspect and follow-through of the business so that owners/managers can focus elsewhere.
I always stay below budget and exceed return and expectations.
My Resume' and Consulting Overview